Real relationships, real simple.
Our influencer program is an organic approach to influencer marketing. Product trade for content/promotion. Our team reaches out to our network of influencers and we create a document with all the details and shipping info needed for us to create monthly or bi-monthly shipments of product for them to create content with. We only add influencers to the spreadsheet that agree to create content each month and promote the company in exchange for product. The goal here is to get a solid 10 influencers every month that are willing to promote and be dedicated ‘soldiers’ for your brand. We handle all communication with the influencer, all following up with them, reminders to post etc. We really try to replace the need for an in-house influencer marketing manager with this service.
Why Work With Influencers?
Incorporating influencers into a company’s marketing strategy has become increasingly crucial in the digital age. One of the key benefits is the potential to access a broader and more diverse audience. Influencers often have a dedicated following that trusts their opinions and recommendations. By partnering with influencers relevant to a brand’s target market, companies can tap into these established communities and extend their reach beyond traditional marketing channels.
Furthermore, influencers bring authenticity and credibility to a brand. As consumers increasingly value authenticity, influencers offer a more genuine and relatable way to promote products or services. Their personal connection with followers creates a sense of trust, making it more likely that the audience will be receptive to the brand’s message. This authenticity can significantly impact the perception of a brand, building a positive association in the minds of consumers.
The dynamic nature of influencer marketing also allows for creative and engaging content. Influencers are often skilled content creators who understand the preferences of their audience. By collaborating with influencers, companies can benefit from their creativity, resulting in content that is not only entertaining but also aligns seamlessly with the influencer’s unique style and voice. This type of content has the potential to go viral, increasing brand visibility and engagement.
Lastly, influencer marketing provides an avenue for effective storytelling. Influencers have the ability to weave narratives around a brand, creating a compelling story that resonates with their audience. This storytelling approach goes beyond traditional advertising, fostering a deeper emotional connection between the brand and consumers. By integrating influencers into the marketing strategy, companies can leverage these narratives to build a more memorable and impactful brand image.
